Acquired 22,305 BTC for ~$2.13B at ~$95,284 per BTC
Strategy (formerly MicroStrategy) is the world's first and largest Bitcoin Treasury Company. Founded in 1989 by Michael Saylor as a business intelligence software company, it transformed into a Bitcoin-focused enterprise in 2020. The company now holds over 709,715 BTC, representing more than 3% of Bitcoin's total 21 million supply.
MicroStrategy
1989 - February 2025
Strategy
February 2025 - Present
In February 2025, Michael Saylor announced the company's rebrand from MicroStrategy to Strategy, reflecting its transformation into a Bitcoin-first company. The new brand features the Bitcoin "₿" symbol as the company logo and orange as the primary brand color.
"Strategy is one of the most powerful and positive words in the human language. We are the world's first and largest Bitcoin Treasury Company."
— Michael Saylor, Executive Chairman
Larger than most
Country Reserves
Owns
3.38% of all BTC
Current Value
~$67B+
MicroStrategy founded by Michael Saylor and Sanju Bansal
MicroStrategy goes public on NASDAQ
First Bitcoin purchase: 21,454 BTC for $250 million
Michael Saylor becomes Executive Chairman, Phong Le becomes CEO
Company rebrands from MicroStrategy to Strategy
Holdings reach 709,715 BTC worth over $53 billion
Bitcoin is the apex property of the human race - a non-governmental store of value superior to gold
Protection against inflation and currency debasement by central banks
Only 21 million Bitcoin will ever exist - absolute digital scarcity
Like buying property in a city everyone wants to move to
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As of January 19, 2026, Strategy holds 709,715 BTC acquired for approximately $53.92 billion at an average price of $75,979 per Bitcoin.
The company rebranded in February 2025 to reflect its transformation into the world's first Bitcoin Treasury Company, with the ₿ symbol as its new logo.
Michael Saylor is the co-founder and Executive Chairman of Strategy. He founded MicroStrategy in 1989 and led the company's pivot to Bitcoin in 2020. He personally owns 17,732 BTC.
Strategy trades on NASDAQ under several tickers: MSTR (common stock), STRK (preferred stock with 8% dividends), and STRC (variable rate preferred stock).
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