Strategy (MicroStrategy)
World's Largest Corporate Bitcoin Holder
Latest Purchase - January 19, 2026
Acquired 22,305 BTC for ~$2.13B at ~$95,284 per BTC
What is Strategy?
Strategy (formerly MicroStrategy) is the world's first and largest Bitcoin Treasury Company. Founded in 1989 by Michael Saylor as a business intelligence software company, it transformed into a Bitcoin-focused enterprise in 2020. The company now holds over 709,715 BTC, representing more than 3% of Bitcoin's total 21 million supply.
Former Name
MicroStrategy
1989 - February 2025
Current Name
Strategy
February 2025 - Present
The Rebrand: MicroStrategy → Strategy
In February 2025, Michael Saylor announced the company's rebrand from MicroStrategy to Strategy, reflecting its transformation into a Bitcoin-first company. The new brand features the Bitcoin "₿" symbol as the company logo and orange as the primary brand color.
"Strategy is one of the most powerful and positive words in the human language. We are the world's first and largest Bitcoin Treasury Company."
— Michael Saylor, Executive Chairman
Bitcoin Holdings Breakdown
Current Holdings
Latest Acquisition
Putting It In Perspective
Larger than most
Country Reserves
Owns
3.38% of all BTC
Current Value
~$67B+
Company Timeline
MicroStrategy founded by Michael Saylor and Sanju Bansal
MicroStrategy goes public on NASDAQ
First Bitcoin purchase: 21,454 BTC for $250 million
Michael Saylor becomes Executive Chairman, Phong Le becomes CEO
Company rebrands from MicroStrategy to Strategy
Holdings reach 709,715 BTC worth over $53 billion
Why Bitcoin? Saylor's Investment Thesis
Digital Gold
Bitcoin is the apex property of the human race - a non-governmental store of value superior to gold
Capital Preservation
Protection against inflation and currency debasement by central banks
Scarcity
Only 21 million Bitcoin will ever exist - absolute digital scarcity
Network Effect
Like buying property in a city everyone wants to move to
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Frequently Asked Questions
How much Bitcoin does Strategy own?
As of January 19, 2026, Strategy holds 709,715 BTC acquired for approximately $53.92 billion at an average price of $75,979 per Bitcoin.
Why did MicroStrategy change its name to Strategy?
The company rebranded in February 2025 to reflect its transformation into the world's first Bitcoin Treasury Company, with the ₿ symbol as its new logo.
Who is Michael Saylor?
Michael Saylor is the co-founder and Executive Chairman of Strategy. He founded MicroStrategy in 1989 and led the company's pivot to Bitcoin in 2020. He personally owns 17,732 BTC.
What are Strategy's stock tickers?
Strategy trades on NASDAQ under several tickers: MSTR (common stock), STRK (preferred stock with 8% dividends), and STRC (variable rate preferred stock).
Can I buy Bitcoin like Strategy does?
Yes! You can buy Bitcoin on exchanges like Binance, Bybit, and OKX. Use our referral codes for exclusive discounts on trading fees.